Sustainable Contemporary Fashion Brand – THEAURABELLE
Carbon-Neutral • Inclusive Sizing • Worldwide Shipping
Your destination for contemporary fashion.
THEAURABELLE is a sustainable contemporary fashion brand headquartered in London and San Francisco. We design season-less clothing, shoes, bags and watches that balance cutting-edge trends with planet-first ethics. Every order shipped across the USA, Canada, Australia and New Zealand is 100 % carbon-offset, packaged in recycled kraft mailers and printed with water-based inks.
Why We Started THEAURABELLE
Born on Shelton Street, Covent Garden, our founder saw a gap between fast-fashion speed and slow-fashion values. We set out to prove you can have weekly drops without exploiting people or the planet. Today our Company No. 15750318 is registered in England & Wales and our San Francisco studio handles North-American fulfilment, cutting delivery miles and supporting local artisans.
Why We Exist – Planet-First Style
We launched THEAURABELLE to prove style and sustainability can coexist. Every garment is cut from GOTS-certified organic cotton, recycled polyester or dead-stock fabric, then stitched in small batches to stop landfill before it starts. By keeping our design studio on Shelton Street, London and a fulfilment hub in San Francisco we slash transport emissions and deliver fresh drops to the USA, Canada, Australia & New Zealand in under a week.
Materials & Certifications – What Makes Us Different
Every fabric is audited before it reaches our studio.
- GOTS-certified organic cotton : no pesticides, 91 % less water vs. conventional cotton.
- rPET recycled polyester : spun from post-consumer bottles, GRS-certified.
- Dead-stock wool & viscose : rescued from luxury mills, limiting landfill methane.
- OEKO-TEX Standard 100 dyes : zero harmful chemicals against your skin.
- Read the certificates : GOTS (dofollow) | GRS (dofollow)
Our Sustainable Commitment
Organic & Recycled Fibres – 85 % of our cotton is GOTS-certified; polyester is rPET from post-consumer bottles.
Small-Batch Production – no inventory waste, no landfill destiny.
Carbon-Neutral Logistics – Gold Standard offsets for every parcel.
Plastic-Free Packaging – recycled kraft, plant-based starch mailers, reusable garment bags.
Read the full impact report here: Sustainability Page – THEAURABELLE
Trend-Setting Designs, Inclusive Fits
From UrbanEdge streetwear to minimalist work-wear, our in-house studio drops limited runs in sizes XS-4XL. Each piece is fit-tested on real bodies, not mannequins, and photographed on diverse models across four continents.
Hear from our satisfied shoppers and their experiences.
I love shopping at UrbanEdge Collective! Their fashion is trendy, and the quality is outstanding, making my shopping experience delightful.
Exceptional service and timely delivery!
Exceptional service and timely deliFinally a contemporary brand that ships fast AND thinks green. My recycled-poly blazer arrived in 48 h – zero plastic!very!
Impeccable quality, true to size, and the carbon-neutral return label is genius.
Unleashing Unique Style for Every Individual
Discover the perfect blend of quality and trendsetting designs.
Free Climate-Positive Delivery
Spend USD 75+ (CAD 100 / AUD 115 / NZD 125) and we’ll cover trackable, carbon-neutral delivery. Duties & taxes are calculated at checkout – no surprise fees, ever. Transit times: USA 3-7 d, Canada 5-10 d, AU/NZ 7-12 d.
Circular Fashion – Take-Back Program
When your piece reaches the end of its life, ship it back free of charge (we e-mail a label). We up-cycle it into insulation or new yarn and give you 10 % off your next order. Since 2024 we have kept 1.3 t of textiles in circulation.
« Choosing THEAURABELLE means supporting a sustainable contemporary fashion brand that proves style never has to compromise the planet. »
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Our Partners
Global Standards We Follow
We benchmark our supply chain against the UN Fashion Industry Charter for Climate Action (read it here: UNFCCC fashion charter ) to stay aligned with 1.5 °C targets. Choosing THEAURABELLE means supporting a sustainable contemporary fashion brand that proves style never has to compromise the planet.
Together, we are redefining what a responsible fashion future looks like. THEAURABELLE